Internet has changed the way we find and compare products and services. Both – Search Engine Optimization (SEO) and Pay Per Click (PPC) have been getting a lot of attention and are making there way into many business marketing plans. Below graphic shows the difference between both.
So, which should you choose to spend your budget to get the best result? The comparison chart will help you to make your decisions.
| Search Engine Optimization | Pay Per Click | |
| Investment needed | It requires you to spend time doing research to get a favorable combination | Only pay when visitor comes to the site |
| Term Results | Require patience to see long term results | Short term – Immediate results are seen after a few days |
| Return of Investment (ROI) | Cost are very high | You are paying for clicks so over a long run can get expensive but again, you can also set a budget for a certain period |
| Integration process | Complicated; should be handled by a professional | You don’t need to be tech-genius to be able to run this |
| Target Keywords and people from different geographical regions |
Rankings could be different in different regions | Yes; can target many keywords |
| Credibility | Achieve credibility by showing up in organic search | Showing up in ‘paid search’ which is associated with advertising |
Conclusion, no matter which option you choose, if done correctly both are sure to improve your business in general. In my opinion, a strategic combination of both SEO and PPC, using short term advantage as well as long term results can be beneficial. SEO and PPC are really two pieces of the same puzzle and should be used together.
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