“Content is king.”
“You need to create killer content to be visible on the web.”

How many times you have heard these or similar to these sentences before? So many times, right? Marketers and entrepreneurs from all around the planet have been telling us the same every day. Tells us why content is important. We already know this. We don’t need convincing. But how do you know the content you are creating is engaging?

Think about this. A great movie or a good novel you like, has great story in it right? Successful stories are stories which are able to capture the imagination of large audience and convey message across. How would you know that your story has engaging plot in it?

Let me give you two different scenarios.
First scenario,
Boy meets Girl
They fall in love
They got married

Second scenario,
Boy meets Girl
They fall in love
Boy loses girl for some reason or vice versa. Some twist here how and why they got separated or break up? What did they do to get back together?
What and how they got back together
They got married

Among these two which one interests you? Second one. Because in the first scenario there is no story to tell so it becomes boring or has no excitement. While in the second scenario; a classic story example which has twist inside which makes story more appealing to audience. This story has emotions in it. It connected through our sentiments which touch our heart.

You must hear all marketers or business writers say every day: ‘we are great.’ ‘Here are our products.’ ‘Our customers’ says that we are the great.’ Now, buy our products. Sadly, this story doesn’t sales. Learn how to engage your audience. Introduce storytelling in your website, blog, videos and other marketing campaign strategy and make content more interesting like a great movie or a novel.