I have started reading this book over the last weekend and thought to write following take away from this book:

The game changer: How you can drive revenue and profit growth with innovation by A G Lafley and Ram charan.

It is a well organized and interesting book to read. We all know that P&G is an amazing success story so obviously this book gets more attention. Everyone wants to know how Mr. Lafley turned struggling corporation into most Influential Corporation. P&G is non-technical company that embraced innovation as a total corporate strategy and as an organizational culture. It is an inspiring book to innovate everyday; not how-to book. But becomes more interesting as Mr. Lafley describes how he implemented innovation in the P&G.

The book not only talks about P&G but it has eye-opening stories of other giant corporations as well such as Nokia, Lego, Hewlett, Honeywell, etc. It talks about how these corporations became game changer through innovation.

In the beginning, Mr. Lafley enlighten that invention is different than innovation. Invention is needed for innovation to take place but invention is not innovation.
An idea that looks wonderful in theory and in laboratory fails into the market is not an innovation. Innovation is the conversion of the new idea into revenue. Innovation must be integrated in every step of business goals, strategies, structure, systems, leaderships, and culture to become successful.

One of the two interesting takeaway in the book is ‘Put users in center of everything’. All strategy should be user-centric. One needs to understand the customer from both angles, rational and emotional point of view. Need to understand what drives emotions to your customers and understanding their dreams.

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So far I liked the book. I have not finished the book yet so please stay tuned until next weekend…