Have you or your corporation ever struggle to keep track of all images that being purchased over the years?
Does it cost you a fortune for not keeping track of all image licensing?
Have you ever purchased the same image again without knowing that you had already purchased that same image before and now your expense got double?

The answer to any question above is ‘yes’ then you might want to keep continue reading. The thought must be running in your mind would be how would you prevent these from keep happening? Well, you need to start thinking about Digital Asset Management.

If you are wondering what Digital Asset is, then it is any form of media that is being transformed in electronic format that has a ‘value’ to the company. Few of the Digital Assets examples are photos, videos, images, audios, etc. A Digital Asset Management is a tool that helps you create a library of your digital assets. Digital Asset Management is a centralized place to store, manage, search, share, and distribute your digital assets of your organization.

Subsequent are few of the purpose you can accomplish by formalizing Digital Asset Management Process in your organization, which:
• allows you to create centralized repository that stores and organizes all digital assets in one convenient location
• allows you to keep track of all digital assets efficiently
• allows you build equity of your digital assets
• allows you to gain greater control of your digital files
• allows you to save significant resource time
• allows you to keep up-to-date with all image licensing that includes copyright protection

Now that you have read so far reveals that you certainly are interested reading more about various solutions. There are a variety of options available out there in the market. Not sure from where to start? I would like you to fist grab a pen and paper and right down your/company goals. Ask these questions to yourself such as – What are your goals and expectations? Does this solution have critical features you require? Is this solution scalable enough? How many numbers of users that will be using this software/product? Is this solution secure? The top DAM challenge is Usability. Do some detail research about the various solutions they are offering and pick the winner.

In a nutshell, Digital Asset Management process will help you build equity of digital assets; create a foundation for productivity, collaboration, and imagination.

Helpful links:
Read a definition of Digital Asset Management on wikipedia
Click here to see few options available in the market
Few more options