No matter how good the business is it can be transformed from good to great. The core purpose of any business is to drive traffic; to stay in the public eye, and gain their customers’ trust. To achieve desired outcome, one need to make sure that they employ the right tools in their marketing campaign. There are many tools available out there such as Website, Search Engine Optimization (SEO), Blogs, Social Networking sites, Podcasting, Video, Viral Marketing, and Article Marketing. With well thought-out strategy, each of these components will begin to turn and work as Web Wheel.
The Web Wheel
So what is the Web Wheel? It is an essential component of marketing strategy. Any vehicle run smoothly if it has wheel attached right? Same concept works for your marketing campaign – it works smoothly with the help of this Web Wheel and turn out to be more successful campaign. These components go hand-in-hand. If one wheel turns, it causes another wheel to turn like interconnected set of gears. Close association of these components becomes extremely essential while planning your strategy. Each of these online marketing components is vital and extremely powerful at the same time. If you know how to balance few or all these components of Web Wheel, you can produce a winning campaign. Find out the right combination to get recognized in the market by start operating this Web Wheel.
Foremost, Let us examine each Web Wheel components in detail to understand how this online piece can be beneficial if one implement in their campaign strategy.
Website is the center of action; is where all pieces of puzzle come together. For some Website is the internet. It is the face of you or your business’ web presence. It is an essential; must-have instrument for marketing where all information resides about you or your company.
Search Engine Optimization (SEO) is used to draw traffic to your website. It is a technique to attain higher rank in the search engines. No one knows that you are ‘exist’ if you or your corporation’s website does not appear while searching on the search engine. Search engines are the key driver; it is number-one way internet users’ searches for information online. End result, everyone is struggling to maintain at the top of search.
Viral marketing – acquire attention immediately by integrating Viral Video in your marketing campaign which makes you famous overnight as it spreads like the virus. It is not the new technique; been here from a while but it works as magic. Became extremely popular as internet users are growing every single minute and it is now became an essential part of our life. An additional benefit is that it cost next to nothing.
Blogs helps you engage in conversation. You can easily start communication with your users. It became extremely popular as it provides interactivity; it gives chance to provide your opinion and result, it became well-liked by everyone. It is part of the website which maintain by individual or group of people.
Video is an extreme emotional engaging medium; no wonder it is one of many popular marketing components. It is a human mentality that they tend to watch videos of product or personal video than reading a blog. We have seen proven campaigns of small companies which became famous overnight by using videos. Video is both friendly and believable therefore you gain trust easily; which help connecting with your audience easily instead of let them read full page of content.
Podcast positions you as a thought leader. It is a spoken-word audio created by person or a group of people. Mainly it is for your audience who wants to find out more about your product; about your company or it can be for other reasons. It does not matter your corporation is small or large; it can be beneficial to everyone. Good thing about Podcast is that you can listen to them whenever and wherever they want and at the same time you can increase customer satisfaction.
Social networking site is where people connect. It is one of the powerful trends of 21st century. Everyone is now on social networking site; it is for everyone not only for young. It is a great way to stay in touch, share and obtain news with a large group of people. It can be with friends, family, business, or any level.
Article Marketing is a very powerful but often forgotten internet marketing component. This is another way you can establish you as an online thought leader. Each article is your agent, living long after you have distributed it.
Now that you have acquainted with each component, what would be next? What if one is the proud owner of a website but are not getting any traffic because it’s not optimized – one has wasted a good chunk of change and a lot of valuable time. What we have to do? How do we use this Web Wheel? Do we have to use them all? Do we have to use few? How do we decide? First of all, let us take each component and understand in a one word how to use this Web Wheel.
Website | Online presence |
SEO | Drives traffic |
Blogs | Generate interactivity |
Social Networking sites | Interaction |
Podcasting | Positions you as a thought leader |
Video | Emotional entertaining medium |
Viral Marketing | Gain quick publicity |
Article Marketing | Positions you as a thought leader |
Next step is to understand how to use the Web Wheel. Identify various combinations of components on the Web Wheel which will deliver the desired response. Put together a plan what are you trying to achieve. Create a fresh agenda which has one phase or several phases, depending on your requirements and budget.
Be Creative! Carefully design the marketing strategy and understand the core before you start utilizing this Web Wheel. However, keep in mind that any components are worthless if you don’t employ them without the right combination of sensibility and strategy.