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Internet has changed the way we find and compare products and services. Both – Search Engine Optimization (SEO) and Pay Per Click (PPC) have been getting a lot of attention and are making there way into many business marketing plans. Below graphic shows the difference between both.

So, which should you choose to spend your budget to get the best result? The comparison chart will help you to make your decisions.

Search Engine Optimization Pay Per Click
Investment needed It requires you to spend time doing research to get a favorable combination Only pay when visitor comes to the site
Term Results Require patience to see long term results Short term – Immediate results are seen after a few days
Return of Investment (ROI) Cost are very high You are paying for clicks so over a long run can get expensive but again, you can also set a budget for a certain period
Integration process Complicated; should be handled by a professional You don’t need to be tech-genius to be able to run this
Target Keywords and people from different
geographical regions
Rankings could be different in different regions Yes; can target many keywords
Credibility Achieve credibility by showing up in organic search Showing up in ‘paid search’ which is associated with advertising

Conclusion, no matter which option you choose, if done correctly both are sure to improve your business in general. In my opinion, a strategic combination of both SEO and PPC, using short term advantage as well as long term results can be beneficial. SEO and PPC are really two pieces of the same puzzle and should be used together.


Mommy, mommy, I am not going to work hard for my exam now… it’s all about luck and I don’t get the best grades anyway!

My son, don’t feel that way, says the Mom and goes on to tell him a story.

A girl was frustrated as series of unpredictable events were happening in her life. Nothing seemed to be working for her and she was feeling that bad luck was on her side. The stars were just not aligning for her.
Her grandfather noticed that she felt devastated and looked miserable.
Having Hinduism roots and his belief in the theory of Karma, he knew the concept well.
‘Just keep doing your Karma and do not worry about return’ consoled grandfather with his hand on her head. Your responsibility is to perform your actions/karma with full sincerity and honesty without expectation of fruits. Work unselfishly but with complete awareness. Just feel that you are only an instrument and that the lord is working through you. Surrender the actions and their fruits to him. He is in control, grandfather added.

So what is Karma? Karma is the Sanskrit word for action or deed. Any physical or mental action is Karma. The whole gist of life centers on karma.

Lord Krishna said, work diligently on your duties but do not expect the fruits thereof. The Theory of Karma is a very important concept in Hinduism and Buddhism. Whatever work we do, it should not be based on a result means there should be no condition attached.
Some of the obstacles and/or rewards in your present life are here to stay. When we are performing an action we associate some kind of expectation with it. This expectation, when fulfilled, gives rise to another expectation, action and so on. We should be aware of each and every action and related expectation. There should be awareness that the goal may or may not be attained. If the goal is attained, think very nice, if the goal is not attained, again, very nice. Law of expectation actually demands from us to accept both happiness and misery in an equal way. We do accept only happiness and mentally reject misery. This is where the trouble lies.

The origin of this concept can be traced all the way back to the Bhagvad Gita, a part of the epic Mahabharata, which was written over 4000 years ago. It describes a conversation took place between Lord Krishna and Arjuna on the battlefield of Kurukshetra just prior to the start of climactic war. Responding to Arjuna’s confusion and moral dilemma about fighting with his own cousins. Lord Krishan explains to Arjuna his duties as a warrior and elaborates on different analogies. Basically, you just do whatever you have to do in life and forget about consequence. One has to find out the purpose of life. You don’t question why you do it or what would be the end goal, just do your duties/your karma.
Life is a battle, a test of your willingness to survive and succeed. a battle all must face and one that will last all of one’s life so don’t try to run away or hide or cry or feel that you are the only one is who is struggling…face your battles head on…god has given you the strength. It is inside you…just waiting to be harnessed.

That’s an amazing story Mommy. So, I should just study hard without worrying about my grades. I should be content as long as I know that I tried my best.

Yes, my son. And by the way, this is not just any story. The girl is you mommy… me!

So my son, I have lived and still I am living my life on the theory of Karma and telling you the same what my grandfather has told me years ago.  And at that moment the boy and his mommy share a loving hug with tears of happiness.


It’s an understatement to say that AJAX is hot right now. There’s a lot of hype; no one can argue about that. After all, let’s face it that AJAX is neither perfect nor ‘rocket science’ but the fact remains that leading Fortune 500 enterprises are using it.

To someit is a new tool and to some it is merely a client-side scripting language used for implementing an application but regardless of the many views there is no doubt that AJAX has forever changed the way Web applications are written. One thing that has made AJAX so popular is that it can post or get data from the server without reloading your page, which explains why almost every Web 2.0 site has some AJAX tucked away in its foundation.

We all know and love these sites, which include Google Maps, Gmail, Reader, and Yahoo’s Flickr. So should you be using AJAX in your next cool site? It all depends on what you are trying to achieve. Regardless of which way you decide to go, make sure you understand all be benefits and drawbacks prior implementing in your application.


Over the weekend I was checking something on my personal website-myCreativity.com-and realized that one of the web pages was not appearing correctly. A link on the page was broken and the had graphic shifted to the side. The result, my web page’s look-&-feel was unpleasant. That’s when I realized that how essential it becomes to test your website on an ongoing basis.

A commonly accepted good practice for website design is to test your website on a variety of browsers such as Internet Explorer, Firefox, etc., and on a variety of platforms such as Windows, Mac OS, Linux, etc. This testing should happen not only when you initially deploy all files to the web server but also every so often to ensure that it still works as originally intended.

It is a good idea to always make sure that all pages, links, etc. are working correct. Most likely you can test yourself and or you could ask your friends or family to visit your website and ask them to provide you a feedback. You don’t want your visitors to go away just because she/he uses different browser or different platform, correct?

Plan your website from the start. Ultimately, frequent testing will help you achieve maximum benefit by reaching the widest audience that you’ve strived so hard to obtain!


Protein bars are a great snack when you need an energy. You can save lot of money and make a MUCH healthier snack at home. Not to mention, they taste much better and you can make it in minutes!

Ingredients:

1 cup honey
1 cup peanut butter (natural)
3 scoop chocolate protein powder (or vanilla)
Optional mix such as nuts, oats, granola, dried fruit, chocolate chips, etc.

Easy Steps:
1.) In a pan, heat honey over low heat until runny.
2.) Add peanut butter and mix until smooth.
3.) Remove from heat and add protein powder and optional mix.
4.) After well mixed, let it cool. Spread into plastic or foil and refrigerate for at least an hour before cutting into bars!

Enjoy! 🙂

Tips:
Be creative!
Sprinkle drops of water and mix well to make a nice dough. (if has dry edges)


Thank you for visiting my little corner of the World Wide Web!

I created this blog to share my thoughts, ideas and opinions on all innovative design topics.

Innovative design is a vision-oriented approach. My thoughts are: keep it SIMPLE. The greatest of designs, product or web site or whatever, is the design that is simple, looks like what it’s supposed to do, and yet is attractive as well. It’s not easy to go the extra step and make your product appealing to the general eye as well as correctly functional and obvious, and do that successfully. That is truly the ultimate goal of design: the full combination of functionality, usability and aesthetics.

Enjoy the blog! 🙂